Mission
'Our mission is to craft product excellence, and accelerate the worlds transition to choose impact driven fashion.'
Nalu is the intersection of high-end streetwear and social impact.
We blend vibrant street culture with the spirited underground creative world, embodying boldness and continual defiance in our garments.
We strive to elevate the boundary of expression through every thread we weave, every design we conceptualise, every moment we capture and every message we speak.
Every action has a reaction - therefore let's be proactive.
We want to redefine the industry's role in society and empower individuals to make impactful choices through their consumption.
We believe that each garment holds the potential to tell a story, to carry a message, a butterfly effect to contribute to a larger cause.
We want to clothe our people in purpose and progress, transforming everyday actions into opportunities for meaningful impact.
We are not the pride of what we give. We are the humility of who we give it to.
Beyond fashion, we are committed to empowering underprivileged youth by providing school uniforms as a tangible expression of our belief in fashion as a force for good.
We prioritise humility in our charitable efforts, viewing each contribution as a commitment to a shared vision rather than a display of pride. Our designs serve as dialogues, weaving narratives of defiance, quality, and purpose.
Acknowledging the pitfalls of charitable work, we engage with communities as partners, not saviours, ensuring transparency and respect. To stay influential and sincere in the underground creative worlds, we continuously learn, adapt, and evolve, maintaining a delicate balance between style and substance at Nalu.
To date, we have given over 10,000 school uniforms to the youth who would other be forced to leave school. We give in central India and Indonesia where the school uniform is a mandatory component to an education.
Primary Logo Icon
The Star icon, a harmoniously interwoven and layered flare and crescent, symbolises that the mission that guides Nalu's direction exists in a higher plane. Its delicate and layered shape embodies the company's subtlety and dual commitment to creativity and care.
Its form is a perfect intersection between being bold and delicate, and serves the brand well as the primary identifier.
This logo evokes a sense of inspiration and peace - yet somehow also a calm chaos. It gives a sense of mystery, while creating an instantly memorable impression.
Nalu transcends being just a brand; it stands as a north star in the night sky, showcasing the transformative possibilities of fashion and art.
“Nalu” is not what we create; “Nalu” is the wave of change we wish to see in the world. What we create is merely the reflection and testament of our vision.